In your own words

Maybe authenticity will be the new differentiator

Over the last couple of years, I have seen a new trend emerge: managemt teams presenting summary of their earnings in their own words through video, often posting the recordings on LinkedIn. Many hoped that it would add a personal element to a very formal quarterly earnings cycle.

However, the reality is that most (with a few notable excpetions) are still highly scripted and choreographed and feel very unnatural and overly corporate.

Maybe the next evolution of this trend will be for companies to use video to differentiate themselves from AI-generated content by just being genuinly resfreshing and authentic with management speaking in their own words.

Related piece: You Can’t Take an AI Assistant Out to Lunch